Design and fashion industry

Kelesova Urzhamal Sagymbekovna

Associate Professor, Doctor of Economics, Master of Arts

Member of the Eurasian Union of Designers

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Professional biography/Education

In 1994, she was appointed as a training master at the Department of “Technology of Garment Products” of M.H. Dulaty Taraz State University.
In 1995, she transferred to the position of assistant at the same department.

In 1995, she transferred to the position of lecturer at the Department of “Technology of Garment Products”.

Since 2009, she has served as Associate Professor (acting) at the Department of “Technology and Construction of Light Industry Products and Design”, M.H. Dulaty Taraz State University.

Education

1989–1994 – Zhambyl Technological Institute of Light and Food Industry, Faculty of Garment Production, specialty: Technology and Construction of Garment Products,
Graduated with honors; qualification: Engineer–Designer.

2004–2005 – M.H. Dulaty Taraz State University, Master’s program in specialty 554000 Technology of Consumer Goods and Products, Graduated with honors; academic degree: Master of Engineering and Technology.

2005–2008 – Research candidate, specialty 08.00.05 Management and Economics of the National Economy (by sectors). Defended the candidate dissertation on the topic “Formation of Assortment Strategy of Garment Enterprises: Priorities and Mechanisms”, and was awarded the academic degree Candidate of Economic Sciences.

2021–2022 – M.Auezov South Kazakhstan University, Master’s program in Design (educational program 7M02170), Academic degree: Master of Arts Studies.

ERASMUS+ TEX4FUTURE – 101128738 – GAP-101128738 “Textile Manufacturing for the Future in Uzbekistan and Kazakhstan” (2024–2027), participant.

National Research Projects Project Leader (2024–2027):

“Study of Design Principles and Visual-Graphic Representation of Various Forms of Advertising Design”.

Researcher (2024–2027) in the project: “Technological development of the design process of ergonomic and preventive products based on the psychophysiological characteristics of school-age children” (Project leader: S.B. Baizhanova).

On the Development of Modern Collections of Clothing in Ethnic Style. Proceedings of the IX International Scientific-Practical Conference “Art – Dialogue of Cultures”, NAUKA 0+ Festival, Chechen State Pedagogical University, October 27–28, 2023.

Analysis and Search for Artistic-Technical Aesthetics in Designing Modern Clothing. Proceedings of the XVIII International Scientific-Practical Conference “Leather and Fur in the 21st Century: Technology, Quality, Ecology, Education”, East Siberian State University of Technology and Management, December 28, 2024.

On the Development of Design Concept of a Project with the Creation of a Product Mock-Up. Proceedings of the XVIII International Scientific-Practical Conference “Leather and Fur in the 21st Century…”, ESSUTM, December 28, 2024.

Analysis of Theoretical and Practical Aspects of the Use of Optical Illusions in Advertising. International Scientific-Practical Conference “Shabyt Without Borders”, Creative World, Almaty, February 28, 2024.

Technology of Decorating Products in Ethnic Style. Technology of Textile Industry, No. 3(411), Russia, 2024.

On Artistic Design Elements with Ethnographic Components. Technology of Textile Industry, No. 5(411/33.5), Russia, 2024.

Study of Current Tasks in Ergonomic Design of Children's Clothing. Mechanics and Technologies, 2025, No. 1(87).

Analysis of Aspects of Organizing Extracurricular Creative Activities of Future Designers. Proceedings of the IX International Conference “Art – Dialogue of Cultures”, Grozny, 2024.

Creative Approaches to the Design of Advertising for Cosmetic Products. Proceedings of the IX International Conference “Art – Dialogue of Cultures”, Grozny, 2024.

az Regional University, 16.01.2023 – 28.01.2023 (duplicate entry corrected).

Artistic Education in Various Fields of Design and the Fashion Industry, Kazan State Institute of Culture, 22.10.2024 – 12.11.2024.

Modern Technologies in Inclusive Education, M.H. Dulaty Taraz Regional University, 12.08.2024 – 23.08.2024.

Computer Modeling of Design Objects, DARA USTAZ Educational Center, 01.07.2024 – 12.07.2024.

Computer Graphics in AutoCAD, M.H. Dulaty Taraz Regional University, 15.01.2024 – 26.01.2024.

Project Management, M.H. Dulaty Taraz Regional University, 12.02.2024 – 23.02.2024.

Application of Digital Technologies and AI Tools in University Teaching and Research, Ustaz Tilegi Center, 30.12.2025.

Digital Literacy, M.H. Dulaty Taraz Regional University, 28.10.2025 – 10.11.2025.

 

Awarded a Certificate of Honor for “Successful supervision of students’ scientific research work” on the Day of Kazakhstani Scientific Workers (M.H. Dulaty Taraz Regional University Rector, 2023).

Awarded First Place Diploma for supervising students’ creative works within the framework of the V International Designers’ Competition “Creativeworld”, Almaty, 2024.

2020–2026 academic years – Main author of the working groups for the bachelor’s programs 6B02111 – Fashion Design and 6B02112 – Advertising Design, and the master’s program 7M02111 – Design.

Became a member of the Kazakhstan Ethnodesign Union in 2024.

Author of over 100 scientific works, published in open-access editions, national and international scientific conferences, focusing on issues related to the fashion industry and design.

Holder of more than 20 industrial design patents.

Author of major educational and methodological works:

1 monograph in Kazakh

2 textbooks

6 teaching manuals

more than 5 electronic textbooks

more than 20 electronic learning courses

numerous course methodological packages

Supervisor of the student research club “Modern Design”.